Anticipatin’ the Bettin’ Boom
With the domestic football season all wrapped up, all eyes are now turnin’ to the grand start of EURO 2024. This mighty tournament presents a grand opportunity for the sports bettin’ industry to reactivate and retain customers.
Insights from Industry Experts
On the latest episode of iGaming Daily, Ted Orme-Claye, Editor of Insider Sport, is joined by Jonathan Inbar, Director of Strategic Services, and Jon Collins, Strategic Services Team Leader, from the podcast’s lead supporter, Optimove. They chat about strategies for the sports bettin’ industry to capitalize on the excitement of EURO 2024 and the lessons learned from previous tournaments.
Leveragin’ Mega Tournaments
Inbar highlights the grand opportunities that “mega tournaments” like the EUROs offer. He points out that such events spark a surge of interest from both seasoned and new bettors. “Durin’ EURO 2020,” Inbar notes, “there was a 150% increase in first-time depositors from some benchmark research we conducted. Operators can really capitalize on this by launchin’ targeted promotions and various bonuses, convertin’ new fans into active bettors.”
Focused Marketin’ Efforts
Collins discusses trends from previous tournaments, notin’ that players often place bets on their own national teams. He advises operators to concentrate their marketin’ efforts on national team games to maximize engagement.
Reactivatin’ Dormant Customers
The conversation shifts to strategies for reactivatin’ dormant customers. Inbar and Collins emphasize the importance of analyzin’ who was active durin’ previous tournaments and creatin’ special promotions to rekindle their engagement.
The Rise of Live Bettin’
Lookin’ ahead, Collins anticipates a significant focus on the live bettin’ market durin’ EURO 2024. “Since the last Euros, we’ve seen an explosion in the proportion of overall bets bein’ placed live. This trend is crucial for brands to consider when developin’ their marketin’ plans,” he explains.
Introducin’ iGaming Pulse
Inbar concludes by introducin’ Optimove’s new product, iGaming Pulse. He explains how this tool enables operators to compare their statistics with the overall market, helpin’ them identify strengths and areas for improvement.
Preparin’ Your Online Casino
For online casino operators, these insights offer valuable guidance on preparin’ for the surge in bettin’ activity. By implementin’ targeted promotions, leveragin’ live bettin’ trends, and utilizin’ tools like iGaming Pulse, casinos can enhance their customer engagement and retention strategies durin’ EURO 2024.
