The Summer Olympic Games are kicking off today, opening a treasure trove of opportunities for sports betting operators during the typically quiet period following the UEFA Euro. SOFTSWISS, a global tech wizard with over 15 years of experience in providing innovative iGaming solutions, is here to share some golden nuggets of wisdom to help operators make the most of this grand sporting spectacle.
This year’s opening ceremony is a spectacle in itself, breaking away from the traditional stadium setting. The grand launch of the 2024 Summer Olympic Games is set against the enchanting backdrop of the Seine River. Picture this: 10,500 athletes from 206 countries floating down the river on boats. It’s not just the setting that’s making waves; the introduction of breaking (that’s breakdancing for the uninitiated) as a new competitive sport is bound to reel in a fresh audience.
Targeting Specific Audiences
The Olympics offer a smorgasbord of opportunities beyond the usual favourites like football, basketball, and tennis. With athletes competing in 45 disciplines, there’s a golden chance to attract fans of niche sports. A smart move would be offering a variety of welcome bonuses, broadening the player base, and welcoming newcomers into the fold.
Geo-targeting is another ace up the sleeve. Letting players bet on their compatriots can engage both seasoned bettors and rookies, all while avoiding any negative backlash.
“The Olympic Games present a unique opportunity this year. Following the UEFA Euro, it’s a perfect moment for operators to re-engage those ‘dormant’ players who typically come alive for major football events like the FIFA World Cup and UEFA Euro.”
Diversifying Risks
Stability in the sportsbook world comes with familiarising bettors with a variety of sports. Operators should aim to get players comfortable with as many sports as possible. Traditionally, team sports like football attract about half of all bets, with basketball and tennis expected to pull in up to 40% of wagers. Sports like swimming, archery, gymnastics, and track and field are also likely to attract a fair bit of attention.
Alexander Kamenetskyi had more to add:
“This year’s Olympics offer a dazzling array of disciplines for betting. Fans will undoubtedly be following the freshly crowned European champions, Spain’s national football team. Tennis, with stars like reigning French Open champions Carlos Alcaraz and Iga Swiatek playing at the iconic Roland Garros, is another highlight. We recommend promoting compelling stories to the audience, using free bets or other bonuses to pique betting interests.”
Reactivating Inactive Players
National team events are a splendid chance to reactivate dormant players using various marketing tools. The simplest approach? An email newsletter. The SOFTSWISS Sportsbook team suggests partners create country-specific offers with bonuses for bets on their national team.
“It’s crucial to see the casino and sportsbook as one cohesive iGaming project. This strategy works wonders for reactivating former casino players.”
Alexander Kamenetskyi
Earlier this year, SOFTSWISS rolled out the Sportsbook Budget Calculator. This handy tool is packed with winning practices for launching a sportsbook, and the ready-to-use P&L calculator is a budgeting lifesaver.
So there you have it, folks! With these strategies, you’re all set to ride the wave of the 2024 Olympic Games and come out on top. Sláinte!
