classic sportsbook

Bet with Confidence!

A story that spans decades and features innovation, mergers, acquisitions, and adaptation to shifting market dynamics is the development of traditional sports betting companies into sizable betting websites like William Hill and Betfred. Here’s a general overview of how these companies started out and grew into the major players they are today:

18+. Play Safe. From 00:01 on 18.10.2022 Maximum bonus £60. Bonus expires 72 hours from issue. New customers only. Minimum stake £10 on selected games. Wagering requirements apply. Online only. Virtual markets excluded. Further terms apply. #ad

Bet £10 Get £30

New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 50 Free Spins on selected game within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. 18+.  Full T&Cs apply. BeGambleaware.org.

 

Bet £10 Get £30

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org
 

Bet of £10 Get £30

18+ New customers only. Opt in & bet minimum £10 on any sports market at minimum odds of 1/1 (2.00) + no cash out. Get £20 in free bets, a £10 live casino bonus, + 30 free spins on selected slots. 40x wagering for the bonus, max withdrawal £250, valid 30 days. Free bets expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply; see below. begambleaware.org | Please gamble responsibly

Bet £5 Get £20 

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

19+ T&C's Apply. This Offer is not available to players residing in Ontario.

Looking for the perfect bookie for your favourite sport?

Sure, finding the best overall bookie is great, but if you’re placing most of your bets on a particular sport, you’ll want to know which bookie excels in that area. Here’s a cheeky summary of the best betting sites for some of the UK’s favourite sports. Dive into our guides for more clarity and detail!

When it comes to football, Bet365 is like the Messi of betting sites. Our experts rate it top for its cracking in-play betting options, vast global market coverage, and top-notch cash-out and bet-builder features. It’s the go-to platform for footie fans seeking top odds and a wide range of betting markets.

While Bet365 leads the pack, William Hill, Paddy Power, Betway, and Betfair also offer solid alternatives. Each has its own unique perks, from extensive league coverage and innovative specials to robust platforms and unique betting options. Check out our full analysis for the lowdown on the best football betting sites.

For horse racing, Bet365 is again a top pick, offering great odds, frequent promotions, and best odds guaranteed. It’s easy to navigate, making it a favourite among our users. Fitzdares, with its on-course betting background, also stands out, offering a premium experience and bonuses on Lucky bets.

Other notable mentions include Star Sports, BetGoodwin, Betfred, and Betway, each bringing something special to the racecourse. For a deeper dive, trot over to our full guide on the best horse racing betting sites.

For tennis, Bet365 is the ace up your sleeve. It offers extensive event coverage, live streaming, and in-play betting, plus a neat retirement guarantee. Paddy Power also serves up a strong game with great in-play options and live streaming.

Other contenders like Pub Sports, Yeti Bet, and Betfair also make the list with excellent features and market coverage. For all the details, check out our comprehensive comparison of the best tennis betting sites.

Star Sports tees off as the premier bookmaker for golf betting, with stellar promotions, extensive markets, and comprehensive statistics. Betfred follows with great odds and generous promotions, often paying out for up to 10 places in various events.

Betfair and Coral also make the cut, offering broad coverage and competitive odds. Swing by our full guide to see who else is on par in the world of golf betting.

For F1 and motor racing, Red takes pole position. It offers top odds, a variety of markets, and robust live betting options. Beyond F1, they cover Superbikes, NASCAR, and more, making it a top destination for motorsport fans.

William Hill, Bet365, Betway, and GrosvenorSport also rev up the competition with extensive event coverage and solid betting features. For a full-throttle experience, check out our top picks for motorsport betting sites.


Absolutely! Online betting is perfectly legal in the UK as long as the bookmaker holds a licence from the UK Gambling Commission (UKGC). The UKGC ensures that all licenced bookies operate fairly and responsibly, giving you a safe betting environment.

Look for bookmakers that have UK Gambling Commission licences. Check for positive reviews, secure payment options, and strong customer service. A good bookie will also offer competitive odds and a wide range of betting markets. Our guide to the best British bookies can help you choose the right one.

Most UK bookies accept a variety of payment methods, including debit cards, e-wallets like PayPal, Skrill, and Neteller, bank transfers, and prepaid cards. Some even accept cryptocurrencies. Always check the available options and any associated fees before depositing.

You bet! Most top British bookies offer extensive live betting options, allowing you to place bets on ongoing events. Features like live streaming, in-play betting, and cash-out options enhance the live betting experience, making it more exciting and dynamic.

Definitely. British bookies often have enticing bonuses and promotions such as welcome bonuses, free bets, cashback offers, and loyalty programmes. Always read the terms and conditions to understand the wagering requirements and eligibility.

Responsible gambling is key. Set betting limits, use self-exclusion tools if needed, and take regular breaks. Most UK bookies provide resources and tools to help you gamble responsibly. If you need support, organisations like GamCare and BeGambleAware offer advice and assistance.